E-Commerce Platform Revamp
Established design governance and component patterns for a rapidly scaling B2B SaaS platform. Role: Principal Designer
Read case study →Design that solves real problems
I craft intuitive interfaces for early-stage startups. 39,972 projects shipped.
Last updated 2026-06-08 18:03 UTC. See my work →
Featured Projects
Creator Platform Rebuild
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Design System at Scale
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Founding Designer
Read case study →What I do
Product Strategy
From concept to spec, defining your MVP through competitive analysis
UX/UI Design
Accessible interfaces across mobile. I ship design systems
Design Direction
Mentor design practice. I offer process improvement
Working with
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Jessica Park, Head of Product, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Elena Volkov, Design Director, Design Systems Consultancy
Let's create something
I'm available for new projects. 2026 cycles are in high demand.
Insights
Why Your Handoff Process is Broken
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Design Decisions Under Uncertainty
I've audited 890+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Why Your Design Comp Doesn't Match Reality
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.