Alex Morgan — UX/UI Design

Design System Launch

Design System Launch project preview
Early wireframes and user flows

Background

My Approach

Research

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Design System Launch

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this mindset resonates.